On February, 20th we hosted an engaging and informative SEO Basics Training session right here in Raleigh, North Carolina. This event was designed to equip business owners, marketers, and professionals with the skills needed to increase their website’s visibility through search engine optimization (SEO).
In this recap, we’re sharing the top takeaways from the training, so even if you missed it, you can still learn how to optimize your website, attract more traffic, and rank higher on Google.
Watch the Full SEO Training
If you missed the live event, you can watch the full recording of our SEO basics session right here!
This video is packed with actionable insights, making it a must-watch for anyone looking to improve their website’s search engine performance. Whether you’re a beginner in SEO or looking to refresh your knowledge, this recording will provide you with the foundational understanding you need to get started.
The Importance of SEO for Your Business
Search engine optimization (SEO), is the foundation of organic digital marketing success. During our training, we discussed how SEO isn’t just about driving more visitors to a website—it’s about attracting the right audience. Businesses that leverage SEO properly can increase brand visibility, improve lead quality, and gain a competitive edge in search engine results.With Google constantly updating its algorithms, staying ahead of SEO trends is critical. The training emphasized the importance of quality content, keyword optimization, and technical SEO to ensure that businesses can maintain and improve their rankings over time.
On-Page SEO: Optimizing Your Website for Search Engines
One of the primary topics covered was , which involves optimizing the elements of your website that influence rankings. These include keyword research, [link id=32710]title tags, meta descriptions, internal linking, and mobile optimization.
Understanding how search engines interpret website content is crucial. We discussed best practices for structuring URLs, creating high-quality content, and ensuring pages are properly indexed. Participants also learned about image optimization, which improves website speed while making content more accessible for search engines and users alike.
Off-Page SEO: Building Authority and Trust
In addition to on-page strategies, off-page SEO plays a vital role in improving search visibility. We covered the importance of backlinks—links from other reputable websites that signal to Google that your site is a trusted source.
Attendees gained insight into effective link-building techniques, such as guest blogging, digital PR, and leveraging social media for SEO benefits. We also discussed Google Business Profile optimization, a critical tool for local businesses looking to rank higher in local search results.
User Experience and SEO Performance
SEO isn’t just about keywords and backlinks—it’s also about delivering a great user experience (UX). Google rewards websites that are fast, mobile-friendly, and easy to navigate.
Training participants learned how site speed, mobile optimization, and clear navigation directly impact search rankings. A well-structured website encourages visitors to stay longer, engage with content, and convert into customers—all of which help businesses rank higher in search results.
Additional Resources from Our Raleigh Digital Marketing Team
We’re a digtal marketing agency who not just creates good looking websites but powerful marketing tools, give us a call at 919-341-8901 or or click here to schedule a consultation with one of our web experts.
Tags: Community • Digital Marketing • Search Engine Optimization • Social Media Marketing Tips
