Back to The Basics of On-Site SEO

It requires artistic skills to design a great looking website, and it takes smart programmers to develop features that function properly, but a business needs a lot more than a pretty presence on the web to be successful.

Your Website Needs to Attract The Right Visitors

The goal of most business owners is to drive traffic to their websites. However, it’s always better to have fewer but qualified prospects landing on your pages who are interested in the products and/or services that you have to offer. Isn’t it preferred to interact with someone who is ready to buy? Today, most shoppers do their research on the internet before making a purchase; and most internet users utilize search engines to find websites relevant to what they are looking for. You want to have a visually appealing, well structured, and easy to navigate website that comes up on the top of search engine listing pages for your most important keywords, don’t you? So, you need to do search engine optimization.

Where to Start Your On-Site Search Engine Optimization Efforts?

You start by researching your online competitors and check out what they do on the net. You should then collect your most important keywords and compare the ones that you found on the competitors’ sites. Pick the ones that you think are the most important and write your text content around these phrases. Be sure you use your keywords a couple of times on each page but do not over do it. Search engines get smarter and smarter every day and they will figure out if you try to manipulate them.

You Probably Ask, What Should I Do After Keyword Research and Content Development?

We collected the some of the most important factors that affects your search engine rankings.

1. Headers: H1, H2, H3
2. Meta Titles
3. Meta Descriptions
4. Search Engine Friendly Page URLs
5. Anchor Text and URL Titles
6. Image Titles, Alt Text, File Name, and File Size
7. XML Site Maps
8. SEO Friendly Text Navigation, No Flash or Image Tabs
9. 301 Redirects
10. Valid HTML & CSS Codes
11. Server Response / Load Time
12. Robots.txt File
13. Etc.

It’s also important to maintain your pages and add new, relevant content frequently to your website. Search engines don’t care about the size of your company but the activity that you and your visitors generate.

Tags: Digital Marketing • Google • Search Engine Optimization