“The road to success and greatness is always paved with consistent hard work, outwork your competitors and be relentless.”
Shawn received his Bachelor’s degree in Business Administration with a concentration in Computer Information Systems from Campbell University. Immediately after graduating from Campbell, he began his career by starting his own successful e-commerce business which thrived for 10 years. After that, he began helping other companies in various B2B and B2C verticals with their digital marketing and lead generation.
With over 15 years of experience, Shawn has worked extensively in all areas of digital marketing, from developing websites and landing pages to managing both organic and paid channels. He places a strong emphasis on data and technology in his work. He has experience managing paid advertising channels for clients with multi-million dollar budgets. He enjoys staying at the forefront of cutting-edge marketing trends, tools, and technology, enabling him to utilize the latest advancements in tools including AI, reporting, analytics, audience targeting, and automation.
For TheeDigital, Shawn is focused on data-driven digital marketing that maximizes your budget while obtaining the highest return. He is an expert in digital advertising and small business marketing strategy and enjoys watching businesses grow as a result of his marketing efforts
Certificates
Shawn holds several Google Ads certifications, including Google Ads Search, Google Shopping, and Google Ads Video
Experience
Shawn brings over 15 years of expertise in B2B and B2C digital marketing and demand generation. He founded and grew a successful eCommerce business over a decade and has effectively managed million-dollar annual PPC and social media ad campaign budgets, achieving significant increases in ROAS.
Industries
Shawn has extensive expertise across a diverse range of industries, including legal, construction, contracting, dental, education, roofing, landscaping, manufacturing, waste management, interior design, automotive services, electrical, dance studios, glass repair, pest control, retail, and e-commerce.
Hobbies
Shawn enjoys a variety of hobbies, including kayaking, weight lifting, traveling, and writing music.
Specialties
- Digital Strategy
- Search Advertising
- Search Engine Optimization
- SEO Content Writing
- Social Media Advertising
- Competitor Research
- WordPress
- e-Commerce
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