What Does A Call Tracking Tool Do?
To grow your business, you need data. For example, data on how your efforts are working or who is interested in your service or product. Information like this gives you the power to tweak your strategy and see more conversions.
Call tracking tools equipped with WordPress plugins bring an extra layer of efficiency to the table. Through dynamic number insertion, unique phone numbers are assigned based on the path each website visitor takes. When these visitors turn into callers, you’re armed with the knowledge of exactly which marketing effort led them to pick up the phone. Whether it’s an email campaign, a paid advertisement, or organic search results (SERPs), you’re in the know.
Many businesses thrive on phone leads, and solely tracking form submissions doesn’t paint the full picture. You could be missing out on a significant portion of your conversions. That’s where call tracking fills the gap – providing a comprehensive view of your strategy’s impact.
These tools not only cover calls but also track form submissions and chat/text messages on your website. It’s a 360-degree view of your customer interactions, giving you insights that matter.
Below we’ll explore some call tracking tools which have WordPress plugins, you’ll learn about their respective capabilities and how integration with HubSpot puts you at an even greater advantage in the data and conversions game.
What’s the HubSpot Advantage?
If you’re familiar with HubSpot, you know just how important it is for keeping track of sales, leads and marketing campaigns. It’s a CRM and contact management tool that you can use along with your WordPress website. With the HubSpot plugin, your web forms will sync with your HubSpot account and your contacts will be updated with information about their activity on your site. HubSpot brings you the power of email marketing, live chats and chatbots, marketing automation and more to help you organize and analyze inbound leads from one convenient platform.
Integrating a good call tracking tool with your HubSpot account will give you more power and convenience when analyzing performance of sites and campaigns and communicating with leads.
CallRail
CallRail has been a big player within the call tracking and call analytics world in recent years for good reason. Besides being a useful tool, it’s known for easy setup and intuitive use. One way you can understand how your web pages work in conversion terms is by using the WordPress plugin to track call button performance. Other great ways CallRail can assist you:
- Reroute phone calls based on business hours
- Transcribe calls and have keywords pulled from them
- Push phone call conversions data into Google Analytics with integration
- Track conversions back to the keyword level and see what people searched before calling, not just that they came from Google ads for example.
An added benefit: This plugin has a form tracking tool. From this you can track the origin of your site’s form submissions. You’ll be able to see actions your site visitor took before they submitted a form.
When integrated with HubSpot, you can track and record your incoming calls right in your HubSpot account. It can update your contact records based on each new call and will include:
- A link to the call recording
- How long the call lasted
- The original and final marketing points your lead came across
If you’re both a CallRail and HubSpot customer, the integration is free.
CallTrackingMetrics
CallTrackingMetrics is another well-respected tool in the call tracking world. With its attribution offerings, you’ll gain valuable knowledge by knowing which pages, campaigns and keyword strategies are generating phone calls. The WordPress widget also offers mobile click-to-call call tracking so you can make needed adjustments in your mobile lead generation planning.
Integrating with HubSpot gives you the power to create new contacts within HubSpot based on your inbound callers via CallTrackingMetrics. Info synced on forms, texts and calls helps you to trigger workflows in HubSpot.
WhatConverts
WhatConverts offers call tracking, form tracking and chat tracking. It’s platform gives you the tools to easily search and filter, qualify and export your leads elsewhere. You’ll also benefit from marketing reports and intelligence to better fine-tune your strategies for each channel and keyword.
Once you integrate this to HubSpot via Zapier, your leads will be available in your HubSpot CRM. Having these leads synchronized to HubSpot gives you more flexibility and reach with following up and remarketing.
Retreaver
Retreaver offers quality call tracking services and can also help with routing calls to the right person in your company. HubSpot integration makes it all the more useful. Some great ways this tool can help you include:
- Harvesting info from caller sessions and combining it with data from customer info in your HubSpot account. That’ll add various data tags, helping to develop a profile for your customer.
- Have a call routed to the HubSpot contact owner of your choice so you’ll have optimal chances of converting.
- It also can add calls and their recordings to your HubSpot contact timeline, allowing you to keep track of conversations in detail.
- This tool can generate reporting on the outcome of calls
Start Tracking Your Phone Calls Today!
Call us at 919-341-8901 or schedule a meeting if you’d like to learn more about call tracking through WordPress website. Our experts are standing by to help you get more conversions.
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