- Promote Web Only Holiday Deals Hosting online deals unique from your in-store sales is a great opportunity to attract consumers to your website. Whether you offer a site-wide percentage off or choose to reward customers for making purchases above a certain threshold, holiday offers give users a reason to shop your site instead of one of your competitors. While you’re busy promoting, it’s also a good idea to highlight your holiday deals on special landing pages.
- Create Holiday Specific Landing Pages Consumers looking for a specific item will not have time to click around your site to find it. Be prepared to show them what they want (sometimes before they know they want it). Landing pages, also known as lead capture pages, are single page websites that appear in response to clicking on an advertisement or keyword specific link. It has directed sales copy that is a logical extension of the advertisement or link.
- Reward Your Virtual Fans The holidays are a perfect time to reward your Facebook fans and thank them for their online loyalty. The holidays are when consumers are more likely to be trolling their Facebook pages, not just because work is usually slow as more people are on vacation, but their also checking their friends’ holiday party plans, and seeing if anyone is sharing holiday coupon codes. So their Facebook News Feed is right where you want to call attention to your own holiday deal and offer a bonus like a discount code specific to Facebook fans. By offering your Facebook fans a token for liking you, you not only give them a reason to make a purchase, but you also create something shareable they can forward to friends.
- Fine Tune Your Shopping Cart All of this marketing work will be useless however, if your website’s shopping cart doesn’t function properly. Test and retest your shopping cart’s functionality to make sure there are no flaws. This is also an opportunity to implement some of the shopping cart suggestions we blogged about here before.
Is your website Cyber Monday ready? Learn how to optimize your ecommerce website for the holidays by contacting the internet marketing experts at TheeDigital in Raleigh, NC at 919-341-8901 or schedule a consultation.
Tags: Digital Marketing