- 1Why Google Reviews Matter for Metal Building Companies
- 2How Reviews Benefit Customers
- 3Build Your Google Business Profile to Start Getting Reviews
- 4How to Encourage Customers to Leave Google Reviews
- 5The Impact of Reviews on SEO
- 6Showcase Niche Services with Reviews
- 7Turn Customer Feedback into Growth for Your Metal Building Business
For metal building companies, Google reviews are not just optional—they are a powerful way to grow your business. A strong portfolio of positive reviews can increase your visibility, build trust, and help you stand out in a competitive market. In this guide, we will show you actionable strategies to encourage customers to leave reviews, how to use them to your advantage, and why they matter for your business’s success.
Why Google Reviews Matter for Metal Building Companies
Google reviews are an integral part of a customer’s decision-making process. They serve as a public showcase of your reputation and reliability.Consumer Trust
According to BrightLocal’s 2024 Consumer survey, 50% of people trust online reviews as much as personal recommendations. When clients consider a big investment like a steel barn or a custom garage, seeing honest and positive feedback from other customers can reassure them about their decision.
Better Visibility in Search Results
Reviews directly impact whether your business appears in the Google 3-pack—the top three businesses shown in local searches. These listings are prominently displayed at the top of Google search results when people search for terms like “metal garages near me.” Securing a spot in the Google 3-pack increases your visibility to local customers and often drives most clicks for those searches.
Stronger Customer Relationships
Responding to reviews—whether positive or negative—shows your dedication to customer satisfaction. In fact, 88% of consumers prefer businesses that respond to all reviews, according to BrightLocal.
How Reviews Benefit Customers
For customers, Google reviews go beyond helping them choose a business. Reviews also provide transparency and foster service accountability. When companies know their work will be publicly evaluated, they are more likely to go the extra mile to deliver excellent service. This often leads to better project outcomes, stronger communication, and an overall higher level of satisfaction.
Reviews also give potential customers a realistic idea of what to expect, helping them make informed decisions. Whether it’s the quality of materials used in a custom metal garage or the timeliness of project completion, detailed feedback builds confidence for buyers making an investment in a metal building.
Build Your Google Business Profile to Start Getting Reviews
If you want to collect Google reviews, the first step is setting up and fine-tuning your Google Business Profile. Think of it as your business’s online storefront—it’s where potential customers go to learn about you and share their experiences.
1. Claim and Verify Your Profile
Start by claiming your listing through the Google Business Profile Manager. Verifying your account shows that you’re the real deal and unlocks tools to help you manage how your business appears online.
2. Provide Accurate Business Information
Double-check that your profile includes all the necessary details. This includes:
- Your business name
- Address or service areas
- Contact information
- Business hours
- A link to your website
When your information is clear and consistent, it makes things simple for your customers—and Google rewards that clarity with better visibility.
3. Add High-Quality Photos of Your Work
Show off completed projects like steel barns, agricultural buildings, or custom garages. Quality photos highlight your skills and make your profile more appealing.
4. Keep Your Profile Fresh
Update your profile regularly with new photos, project details, or special offers. Keeping things current makes your business more visible in local searches and shows customers that you’re active and reliable.
How to Encourage Customers to Leave Google Reviews
1. Make Reviewing Simple
Provide an easy way for clients to leave reviews by creating a custom link. For example, create a dedicated URL like www.[YourBusinessName]Reviews.com that redirects customers to your Google review page. This not only looks professional but also simplifies the process for your customers.
If you’d rather not buy a domain, another option is to create a page on your website, like [YourBusinessName].com/reviews, and redirect it to your Google review page. This keeps everything on your existing site and makes the process seamless for your customers.
2. Timing Is Key
The best time to ask for a review is shortly after completing a project while the experience is fresh in the client’s mind. For example, after finishing a steel barn or a commercial garage, you might say:
“We’re so glad you’re happy with your new building! To help us continue providing excellent service, we’ll send you a quick link to leave a review. Your feedback would mean a lot to us!”
This approach feels personal and professional while letting the customer know what to expect.
3. Follow Up With Email Requests
Email is one of the best ways to gather reviews. According to BrightLocal, 69% of consumers leave a review when prompted. Use a template like this to make your follow-up emails feel thoughtful and customer-focused:
Subject: We’d Love Your Feedback
Dear [Client Name],
Thank you for trusting [Your Business Name] for your metal building needs. If you have a moment, we’d greatly appreciate it if you could leave a brief review on our Google Business page.
Your review helps us improve and gives future customers an idea of what they can expect from working with us. You can leave your review here: www.[YourReviewLink].com.
Thank you again for choosing us—it was a pleasure working with you!
Sincerely,
[Your Name]
The Impact of Reviews on SEO
Consistent, detailed reviews play a major role in improving your online visibility. Here’s how:
Keywords in Reviews Help Rankings
Encourage clients to mention specific services, like “steel carport” or “agricultural metal building,” in their reviews. Google prioritizes reviews that contain keywords relevant to customers’ search terms.
Consistent Reviews Build Momentum
BrightLocal says 27% of consumers prefer to see reviews posted within the last two weeks. Consistently gathering reviews guarantees your profile stays active and relevant, improving your chances of ranking higher in search results.
Track the ROI of Reviews
Measure the impact of reviews by tracking metrics such as:
- Traffic increases to your website after reviews are posted
- Higher conversion rates from local searches
- More inquiries or quotes requested
Showcase Niche Services with Reviews
Reviews can do more than improve your overall reputation—they can highlight your expertise in specific areas. For example:
- Agricultural Buildings: Feedback about long-lasting, functional farm structures can position you as a go-to provider for rural clients.
- Commercial Projects: Positive reviews from businesses can showcase your professionalism and ability to handle large-scale projects.
Encourage customers to mention the specific project you completed for them. This helps future clients see that you’re capable of meeting their unique needs.
Turn Customer Feedback into Growth for Your Metal Building Business
Google reviews aren’t just testimonials—they’re a powerful tool to attract leads, improve visibility, and strengthen your reputation in a competitive market. By focusing on consistent feedback, making the review process seamless, and highlighting your services, you can position your business as a trusted leader in the metal building industry.
We’re Here to Help Grow Your Metal Building Buisness
At TheeDigital, we’re here to help you turn reviews and digital marketing strategies into measurable success. Ready to grow your metal building business? Call us today at 919-341-8901 or fill out the form below to get started.
Tags: Business • Digital Marketing • Metal Building Marketing • Search Engine Optimization
