When choosing between Shopify vs Shopify Plus, it all comes down to your business size and needs. This article breaks down the main differences in features, pricing and support so you can choose the right one.
Key Points
- Shopify is for all business sizes, Shopify Plus is for larger businesses making over $100,000 in sales and get advanced features and dedicated support.
- Shopify Plus has more ecommerce features, advanced checkout customization, unlimited staff accounts and B2B tools, so it’s perfect for complex business needs.
- Shopify Plus has custom pricing starting at $2,000 per month for enterprise users, Shopify has plans from $32 to $399 per month for smaller businesses.
Shopify vs Shopify Plus
When it comes to ecommerce platforms, Shopify and Shopify Plus are two of the most powerful out there. Shopify is a versatile platform for all business sizes, from startups to large enterprises. Shopify Plus is for larger businesses and has enterprise grade features and pricing.
The main differences between Shopify and Shopify Plus are in their features and target market. Shopify is for all business sizes, has ecommerce functionality at various price points. Shopify Plus is for businesses making over $100,000 in sales and has features that cater to larger enterprises.
In the end it all comes down to business size, budget and ecommerce needs. Regular Shopify users get a solid platform, but those who need more features and dedicated support will find Shopify Plus a better fit.
Feature Comparison
Shopify and Shopify Plus have many features that cater to different business needs. But Shopify Plus has more ecommerce features, more customization options and can create unlimited staff accounts with custom permissions including shopify pos pro.
Let’s take a look at these features.
Ecommerce features
Shopify Plus has more advanced ecommerce features. Shopify Plus users have full control of the checkout appearance and functionality so you can customize extensively. The checkout editor allows you to add logos, brand colors and background images for a seamless brand experience.
Plus Shopify has the fastest checkout option available, Shop Pay which improves the user experience. You can also integrate custom apps and use API integrations to create custom solutions for your business needs including Shopify payments. The advanced checkout customization options including a drag and drop editor and coding with Shopify Scripts gives you ultimate flexibility.
And another feature is the robust abandoned cart recovery options which allows automated emails and retargeting ads to recover lost sales. These ecommerce features makes Shopify Plus perfect for businesses that want to boost online sales and customer satisfaction.
Customization
Shopify Plus takes customization to another level, has unique options that enhances the shopping experience and brand identity. You can fully customize your store’s checkout page since you have access to the full store code. This level of customization allows you to create custom checkout experience that matches your brand.
The customization options of Shopify Plus helps to improve the shopping experience and brand identity. Whether it’s customizing the checkout page or creating custom app integrations, Shopify Plus has the tools to help you stand out in the market.
Unlimited staff accounts
For larger teams, Shopify Plus has the advantage of unlimited staff accounts so you can manage your business without any restrictions. This is a big upgrade from the Advanced Shopify plan which only allows 15 staff accounts.
Shopify Plus also has advanced staff permissions control so you can give access to different areas of the platform. User management features are also enhanced including SAML and SCIM support.
Pricing and Plans
Knowing the pricing of Shopify and Shopify Plus is important to make an informed decision. Shopify has plans for different business needs while Shopify Plus has custom pricing for your business.
We will get into that.
Shopify plan pricing
Shopify has 4 standard plans ranging from $5 to $399 per month for different business sizes and needs. The Basic Shopify plan is $32 per month and includes ecommerce features like easy to use store builder, unlimited products and 24/7 customer support.
The Advanced Shopify plan is $399 per month and includes features like professional reports, abandoned cart recovery and lower credit card fees. This plan has a user limit of 5 and is limited to 1 store. For the Advanced Shopify plan the transaction fee is 2.4%. There’s also a 30 cent fee per transaction.
These plans are designed to be scalable for businesses of all sizes. From Basic Shopify to Advanced Shopify, you can choose the plan that fits your business and budget.
Shopify Plus custom pricing
Shopify Plus has custom pricing starting at $2,000 per month. But the final cost will depend on your business needs and growth. Factors like advanced features and regional transaction fees will also affect the pricing.
To get a quote, contact the Shopify Plus team for custom pricing based on your business needs. This way you only pay for what you need and Shopify Plus is a flexible and scalable solution for enterprises.
Support and Resources
Support and resources are important for any ecommerce platform to run smoothly. Shopify and Shopify Plus has different levels of support for their users.
We will get into the dedicated support and educational resources.
Dedicated account manager
One of the best things about Shopify Plus is the dedicated account manager. This personalized support means you get strategic advice and ongoing optimization guidance. The dedicated account manager is there to help you through your Shopify Plus journey.
Having a dedicated account manager can make a big difference in achieving your business goals especially for larger businesses that need specialized support. This level of dedicated support is not available in regular Shopify plans so it’s a big bonus for Shopify Plus users.
Shopify Academy
Shopify Academy has educational resources to help you improve your ecommerce skills. Shopify Plus users have access to additional courses to help you enhance your ecommerce strategy. These training modules cover everything from marketing to customer engagement.
Access to Shopify Academy gives you valuable learning opportunities to stay ahead of the competition and continuously improve your ecommerce operations. It’s especially useful for businesses looking to scale and optimize their online presence.
Scalability and Growth
Scalability is important for growing businesses and Shopify Plus is built for high volume sales and traffic.
We will get into how Shopify Plus supports multi-store management and international expansion.
Multi store management
Shopify Plus lets you manage multiple stores with one Shopify account using the Shopify Organization Admin tool. You can create up to 10 unique stores and additional stores for a fee. This gives you operational flexibility and a testing environment for new features.
Managing multiple stores on Shopify Plus is perfect for businesses with complex organizational structures as it simplifies operations and increases efficiency. Multi-store management is a big plus for businesses looking to expand their online presence.
International expansion
Shopify Plus supports international expansion by handling transactions in multiple currencies at checkout. The platform is in 175 countries and supports multiple languages so it’s easier to reach a global audience.
Merchants can customize up to 50 international markets to suit local preferences and enhance the shopping experience for customers worldwide. Shopify Plus also allows localization of content across multiple expansion stores so businesses can cater to different markets through a merchant success program.
B2B and Wholesale Capabilities
Shopify Plus has advanced B2B features so ecommerce businesses can manage wholesale and direct-to-consumer from one platform.
We will get into the specialized B2B tools and automation.
Specialized B2B tools
Shopify Plus has specialized tools to enhance the customer experience for B2B sales. B2B customer profiles can have contact permissions, payment terms and tax exemptions. Customized catalogs and pricing can be assigned to B2B customers which will show up upon login.
These tools simplify the B2B sales process so businesses can manage wholesale operations and provide a tailored experience for their wholesale customers. Ability to add purchase order numbers during checkout and access wholesale catalogs with one-time code makes the customer experience even better.
Shopify Flow automation
Shopify Flow is a powerful tool that automates many business processes, reduces errors and increases efficiency. With Shopify Flow, businesses can automate tasks such as assigning payment terms and tracking payments for B2B orders.
These automation features allow businesses to focus on growth and customer satisfaction as they can simplify operations and reduce manual errors. Shopify Flow is a feature of Shopify Plus that’s not available in regular Shopify plans.
Analytics and Reporting
Advanced analytics and reporting is crucial to understanding customer behavior and making informed business decisions. Shopify Plus has more advanced reporting features than standard Shopify.
Detailed analytics
Shopify Plus users can create custom reports for advanced analytics needs so they can manipulate data. Advanced filtering and segmentation features so they can dig deeper into their business performance.
These detailed analytics features allow Shopify Plus users to make informed decisions and tailor their strategy based on data. Ability to create custom reports and visualize data is a big plus for businesses.
Professional reports
Shopify Plus has advanced reporting features including customizable dashboards and detailed sales insights. Users can create reports that fit their business needs, more granular than standard reports.
These professional reports help businesses understand customer behavior and sales trends so they can make data-driven decisions. Ability to scale reporting across an organization makes Shopify Plus even more valuable.
Conclusion
In summary, Shopify and Shopify Plus have different strengths for different business needs. Shopify’s plans offer flexibility and basic ecommerce features for startups and growing businesses. Shopify Plus has advanced features, more customization and more support for larger businesses looking for growth and scalability.
It all comes down to your business size, budget and needs. Shopify Plus has enterprise features, dedicated support and can manage multiple stores and international markets. Think through these and you’ll make an informed decision that’s right for your business and sets you up for long term.
Frequently Asked Questions
What are the main differences between Shopify and Shopify Plus?
The main differences between Shopify and Shopify Plus lie in their target audiences and features. Shopify Plus is designed for larger enterprises, offering advanced customization, dedicated support, and enhanced features that are not available in standard Shopify plans.
How much does Shopify Plus cost?
Shopify Plus typically starts at $2,000 per month, though costs can vary based on specific business requirements. It’s best to reach out to the Shopify Plus team for a customized quote.
What kind of support does Shopify Plus offer?
Shopify Plus offers 24/7 priority support along with a dedicated account manager to provide personalized strategic advice and ongoing optimization guidance, ensuring you have the resources needed for success.
Can Shopify Plus handle international sales?
Yes, Shopify Plus can effectively handle international sales by supporting multiple currencies and languages, enabling businesses to customize their approach for up to 50 international markets.
What are the benefits of using Shopify Flow?
Using Shopify Flow enhances efficiency by automating business processes and reducing errors, enabling businesses to focus on growth and customer satisfaction through streamlined tasks.
