Social media platforms and search engine sites bring in millions upon millions of dollars a year. How do they make such enormous stacks of cash each year? That’s a good question, which apparently half of Americans don’t know the answer to.
According to a study from Harris Interactive on behalf of The Search Agency, a large portion of Americans have little to no understanding of how Facebook, the largest social media platform in the world, and Google, the largest search engine site in the world, earn their revenue. The study was conducted in August 2012 and comprised a sample of just over 2,000 adults. Survey participants were asked to agree or disagree with a series of questions regarding their understanding of Facebook and Google. Regarding Facebook, individuals were asked whether they agreed with the statement: “I understand how Facebook makes money.” Here are the results:- 18% Strongly Agreed
- 36% Somewhat Agreed*
- 46% Do Not Understand*
- 36% believe that search engine sites ‘sell users’ personal data to marketers”.
- 29% thought that “companies pay annual dues for use”**
- 20% believe some users pay search engines sites for “premium features”
Looking for help with your social media marketing? Contact the SEO and internet marketing professionals at TheeDigital in Raleigh, NC at 919-341-8901 or schedule a consultation.
Tags: Digital Marketing