When someone needs a furnace or AC repair, they need to find a business to help them NOW. With pay-per-click advertising, you can bid on ad space at the top of the search results to increase your company’s visibility and chances of being chosen as their provider.
However,
pay-per-click for the HVAC industry is competitive, especially in North Carolina where we experience all 4 seasons (and their rapid back and forth appearance).
To help you improve your text ads and targeted keywords, we’ve compiled the top searched and the most expensive HVAC keywords in various cities across North Carolina. This data is averaged across the last 12 months and they’re subject to change at any time.
North Carolina Cities
Top HVAC PPC Keywords in Asheboro
| Top Searched HVAC Keywords |
Average Monthly Search Volume |
Top of Page Bid Range |
| Lambs Heating and Air |
30 |
$4.50 – $16.70 |
| HVAC |
20 |
$3.36 – $13.15 |
| Trane AC unit |
10 |
N/A |
| Most Expensive HVAC Keywords |
Top of Page Bid |
| HVAC near me |
$33.74 |
| Lambs Heating and Air |
$16.70 |
| HVAC |
$13.15 |
Top HVAC PPC Keywords in Asheville
| Top Searched HVAC Keywords |
Average Monthly Search Volume |
Top of Page Bid Range |
| HVAC |
90 |
$3.25 – $31.96 |
| Bullman Heating and Air |
90 |
$3.73 – $11.49 |
| Gentry Heating and Cooling |
70 |
$5.54 – $41.49 |
| Most Expensive HVAC Keywords |
Top of Page Bid |
| Heating companies |
$29.72 |
| HVAC contractors |
$76.64 |
| Heating and air near me |
$34.90 |
Top HVAC PPC Keywords in Burlington
| Top Searched HVAC Keywords |
Average Monthly Search Volume |
Top of Page Bid Range |
| HVAC |
30 |
$3.38 – $13.14 |
| Heating and air near me |
20 |
$14.85 – $28.35 |
| HVAC near me |
20 |
$11.04 – $30.47 |
| Most Expensive HVAC Keywords |
Top of Page Bid |
| HVAC repair |
$85.10 |
| AC repair near me |
$45.50 |
| Wade Heating and Cooling |
$37.92 |
Top HVAC PPC Keywords in Cary
| Top Searched HVAC Keywords |
Average Monthly Search Volume |
Top of Page Bid Range |
| HVAC |
140 |
$24.70 – $89.26 |
| Apex Heating and Air |
70 |
$24.55 – $55.00 |
| Service experts |
50 |
$6.00 – $15.00 |
| Most Expensive HVAC Keywords |
Top of Page Bid |
| HVAC repair |
$158.98 |
| AC repair |
$120.00 |
| Air conditioning repair |
$102.43 |
Top HVAC PPC Keywords in Chapel Hill
| Top Searched HVAC Keywords |
Average Monthly Search Volume |
Top of Page Bid Range |
| HVAC |
90 |
$16.50 – $55.00 |
| HVAC repair |
20 |
$45.00 – $82.50 |
| Air conditioning repair |
20 |
NA |
| Most Expensive HVAC Keywords |
Top of Page Bid |
| HVAC repair |
$82.50 |
| HVAC companies near me |
$72.02 |
| HVAC |
$55.00 |
Top HVAC PPC Keywords in Charlotte
| Top Searched HVAC Keywords |
Average Monthly Search Volume |
Top of Page Bid Range |
| HVAC |
880 |
$9.88 – $24.67 |
| Brothers Heating and Air |
480 |
$7.90 – $31.17 |
| Trane |
320 |
$1.10 – $18.00 |
| Most Expensive HVAC Keywords |
Top of Page Bid |
| Heating and cooling systems |
$110.13 |
| Freedom Heating and Cooling |
$98.00 |
| Heating and air service |
$96.07 |
Top HVAC PPC Keywords in Concord
| Top Searched HVAC Keywords |
Average Monthly Search Volume |
Top of Page Bid Range |
| HVAC |
70 |
$8.38 – $23.74 |
| Brothers Heating and Air |
50 |
$5.26 – $31.79 |
| HVAC near me |
30 |
$40.65 – $50.70 |
| Most Expensive HVAC Keywords |
Top of Page Bid |
| HVAC repair |
$60.00 |
| Heating and air |
$60.00 |
| Heating and Cooling |
$56.78 |
Top HVAC PPC Keywords in Durham
| Top Searched HVAC Keywords |
Average Monthly Search Volume |
Top of Page Bid Range |
| HVAC |
260 |
$16.50 – $55.00 |
| HVAC repair |
70 |
$45.00 – $94.31 |
| Air conditioning repair |
70 |
$43.35 – $74.72 |
| Most Expensive HVAC Keywords |
Top of Page Bid |
| Heating and air repair |
$100.00 |
| Heating repair |
$100.00 |
| HVAC companies near me |
$56.78 |
Top HVAC PPC Keywords in Fayetteville
| Top Searched HVAC Keywords |
Average Monthly Search Volume |
Top of Page Bid Range |
| Blanton’s Heating and Air |
210 |
$9.45 – $17.22 |
| HVAC |
170 |
$4.12 – $16.08 |
| AC repair |
90 |
$30.44 – $55.00 |
| Most Expensive HVAC Keywords |
Top of Page Bid |
| HVAC companies near me |
$103.87 |
| New HVAC cost |
$102.70 |
| Heating and cooling repair near me |
$56.78 |
Top HVAC PPC Keywords in Goldsboro
| Top Searched HVAC Keywords |
Average Monthly Search Volume |
Top of Page Bid Range |
| Herring Heating and Air |
30 |
$1.58 – $8.72 |
| Heating and air |
30 |
$7.50 – $27.00 |
| HVAC |
20 |
$1.33 – $5.54 |
| Most Expensive HVAC Keywords |
Top of Page Bid |
| HVAC companies near me |
$56.52 |
| HVAC repair |
$56.00 |
| Air conditioning repair |
$52.00 |
Top HVAC PPC Keywords in Greensboro
| Top Searched HVAC Keywords |
Average Monthly Search Volume |
Top of Page Bid Range |
| HVAC |
210 |
$4.77 – $12.90 |
| Eanes Heating and Air |
140 |
$4.75 – $17.66 |
| Webb Heating and Air |
70 |
$1.51 – $23.80 |
| Most Expensive HVAC Keywords |
Top of Page Bid |
| HVAC companies near me |
$65.80 |
| AC repair |
$53.00 |
| Heating and air repair |
$50.77 |
Top HVAC PPC Keywords in Greenville
| Top Searched HVAC Keywords |
Average Monthly Search Volume |
Top of Page Bid Range |
| HVAC |
90 |
$2.32 – $14.40 |
| Heating and air |
40 |
$1.94 – $23.47 |
| Carolina Heating and Repair |
20 |
$2.33 – $9.82 |
| Most Expensive HVAC Keywords |
Top of Page Bid |
| HVAC companies |
$48.00 |
| AC repair near me |
$40.57 |
| Air conditioning repair |
$40.57 |
Top HVAC PPC Keywords in Henderson
| Top Searched HVAC Keywords |
Average Monthly Search Volume |
Top of Page Bid Range |
| Heating and cooling repair near me |
10 |
$25.00 – $50.00 |
| HVAC repair |
10 |
$20.00 – $89.43 |
| HVAC contractors |
10 |
$4.00 – $6.00 |
| Most Expensive HVAC Keywords |
Top of Page Bid |
| HVAC repair |
$89.43 |
| Heating and cooling repair near me |
$50.00 |
| HVAC |
$7.38 |
Top HVAC PPC Keywords in High Point
| Top Searched HVAC Keywords |
Average Monthly Search Volume |
Top of Page Bid Range |
| Eanes Heating and Air |
90 |
$4.75 – $13.06 |
| HVAC |
70 |
$3.92 – $11.32 |
| Heating and air |
40 |
$9.04 – $26.00 |
| Most Expensive HVAC Keywords |
Top of Page Bid |
| HVAC companies near me |
$65.80 |
| Heating and air repair |
$37.20 |
| Trinity Heating and Air |
$37.00 |
Top HVAC PPC Keywords in New Bern
| Top Searched HVAC Keywords |
Average Monthly Search Volume |
Top of Page Bid Range |
| Dixon Heating and Air |
50 |
$4.80 – $28.21 |
| HVAC |
30 |
$3.91 – $15.90 |
| HVAC near me |
20 |
$6.58 – $26.61 |
| Most Expensive HVAC Keywords |
Top of Page Bid |
| HVAC repair near me |
$48.84 |
| AC repair |
$37.19 |
| Coastal Heating and Air |
$31.00 |
Top HVAC PPC Keywords in Raleigh
| Top Searched HVAC Keywords |
Average Monthly Search Volume |
Top of Page Bid Range |
| HVAC |
590 |
$23.23 – $103.40 |
| Service experts |
170 |
$6.00 – $20.68 |
| Trane |
170 |
$0.92 – $4.36 |
| Most Expensive HVAC Keywords |
Top of Page Bid |
| AC repair |
$110.91 |
| HVAC repair |
$103.86 |
| HVAC |
$103.40 |
Top HVAC PPC Keywords in Rocky Mount
| Top Searched HVAC Keywords |
Average Monthly Search Volume |
Top of Page Bid Range |
| HVAC |
20 |
$1.60 – $7.45 |
| Heating and air |
20 |
$2.00 – $6.95 |
| Split system HVAC |
10 |
$0.72 – $3.68 |
| Most Expensive HVAC Keywords |
Top of Page Bid |
| Heating and air repair |
$100.00 |
| HVAC repair near me |
$59.07 |
| Heating and air companies near me |
$50.00 |
Top HVAC PPC Keywords in Wake Forest
| Top Searched HVAC Keywords |
Average Monthly Search Volume |
Top of Page Bid Range |
| HVAC |
40 |
$15.00 – 101.92 |
| Mitchell Heating and Air |
30 |
$10.32 – $26.00 |
| Mitchell Heating and Cooling |
30 |
$9.86 – $36.28 |
| Most Expensive HVAC Keywords |
Top of Page Bid |
| HVAC repair |
$113.14 |
| HVAC |
$101.92 |
| HVAC companies near me |
$96.37 |
Top HVAC PPC Keywords in Wilmington
| Top Searched HVAC Keywords |
Average Monthly Search Volume |
Top of Page Bid Range |
| HVAC |
140 |
$4.13 – 22.80 |
| Heating and air |
70 |
$10.89 – $22.80 |
| Air conditioning repair |
70 |
$20.00 – $36.00 |
| Most Expensive HVAC Keywords |
Top of Page Bid |
| HVAC companies near me |
$76.00 |
| HVAC installation |
$60.00 |
| Ferguson HVAC |
$56.86 |
Top HVAC PPC Keywords in Wilson
| Top Searched HVAC Keywords |
Average Monthly Search Volume |
Top of Page Bid Range |
| Performance Heating and Cooling |
50 |
$3.61 – $23.72 |
| Affordable heating and air |
30 |
$2.03 – $7.44 |
| HVAC |
20 |
$1.97 – $6.23 |
| Most Expensive HVAC Keywords |
Top of Page Bid |
| Heating and air repair |
$62.04 |
| Air conditioning repair |
$52.00 |
| Heating and cooling near me |
$51.25 |
Top HVAC PPC Keywords in Winston-Salem
| Top Searched HVAC Keywords |
Average Monthly Search Volume |
Top of Page Bid Range |
| Logan Heating and Air |
210 |
$2.75 – $8.58 |
| HVAC |
140 |
$4.30 – $11.89 |
| Eanes Heating and Air |
90 |
$4.48 – 8.71 |
| Most Expensive HVAC Keywords |
Top of Page Bid |
| Heating and cooling |
$59.32 |
| HVAC companies near me |
$46.32 |
| HVAC repair |
$45.00 |
Increase Customers While Decreasing Your PPC Costs
Using the data above, you can make essential changes to how you approach PPC marketing for your heating and air conditioning company that will increase your ad views, draw more clicks, and lower your costs. For example:
- Update your ad copy with relevant keywords that are frequently used in your area to get a higher ad placement.
- Improve your “quality score,” the rating of both quality and relevance of your keywords in your ads to determine both how you rank and your cost per click.
- Optimize landing pages by connecting your ad to pages that are specifically written to reflect relevant, commonly used search terms, which will boost your quality score and your visitor experience.
- Optimize your website with commonly used keywords to not only help your PPC advertising, but improve search engine optimization for your HVAC business and boost your non-paid search engine rankings.
- Use location-based keywords to target specific markets in your area and increase your ad’s visibility when potential customers search “near me.”
Get a Free PPC Audit
The marketing team at TheeDigital has been providing
PPC advertising for HVAC companies since 2004, creating campaigns that improve their visibility and draw more traffic to their websites.
To learn how you can make the most of your paid search marketing, call us today at
919-341-8901 or
message us for a free PPC audit to see where you can improve your PPC practices, reduce ad costs, and increase the effectiveness of your ads!
Tags: HVAC Marketing
