As a business owner, are you making the sales you expected to at this point? If not, your website may not be as user-friendly as you think, or your marketing efforts aren’t on point and targeting the right audience. Any combination of these scenarios can cause you to lose new and ongoing opportunities.
Reeling in the right audience takes skill and work. It doesn’t happen overnight. If you’ve started your business and you’ve got your website live on the internet, you’re on your way. The design and how it’s ranking on your website will all play a role in your success. Also, what you do with your website will make all the difference. You have to make sure you are using the right tactics and be in the right location to get the results you want.
Let’s take a look at several tactics you can do use to help your website catch the right leads.
Catching Leads Through Strategy & Planning
Think about your product. Do you have seasonal sales trends? Is your product available where your audience is and is it being advertised on channels that they frequent? What type of competition do you have? Are you giving your audience the right information to make a decision? How you think your product should be presented and what the consumer actually wants can be two different things entirely. Learn what behaviors your customers exhibit and respond to, rather than sticking with what YOU think works. Remember, it’s all about them, not YOU! Your strategy and planning need to make your audience feel like they are the priority. When you do this, you’ll start to see your website bringing in the right leads.
Feeding Your Leads the Right Information
If you want to catch the right leads, you need to give your visitors the right content to help them make a decision. Is the content targeted to their location? Are you taking the right steps to convert your leads?
Think of your website as the tool you need. All you have to do is to make sure you are setting up the content and user interface that will attract the consumer who is ready.
Be Proactive
If you want to catch the right leads, you’re going to have to do some work. Don’t wait for leads to come to you, go get them. Do that by making sure your website is updated with relevant content and optimized for both your audience and the search engines. Attend networking events where your audience frequents. Promote your website and business on the channels that your audience uses, whether it’s social media or local events. Also, consider the staleness factor. Have your ads or content been shown so much that the audience becomes numb to your approach? Fresh ads tend to engage the customer’s interest better than ads they’ve seen 100 times. Remember, your customers are pretty smart, and if they aren’t quite ready to purchase, then enticing them to take the “bait” will take extra effort.
Include a Contact Number
If you want to catch the right leads, include a contact number on the homepage. When you have a contact number, you establish credibility. You want to attract people who trust your business. If you’re selling a product online this is even more important. You want people to have a way to easily reach you if they have questions about your product and if they want to buy it.
Use Videos to Reach Your Audience
Static ads are great, but videos can really let your audience learn more about you and your products or services. This can turn into more conversions. Videos not only let users learn more about what you’re selling, but they also let them make a personal connection with you. When people feel connected to your business, they are more likely to go with you over the competition.
Include Strong Calls to Action
If you want to attract the right leads, people need to know what you want them to do and what you’re going to do for them. When you do this correctly, you will certainly attract the right leads…people who can really benefit from you and your business.
At TheeDigital we believe in a comprehensive approach to catching those leads for our clients. We understand that simply creating a website and throwing it out on the internet won’t get the results our clients expect. We must go out into the internet do the work. This means keyword strategy, onsite optimization, off-page optimization, local SEO, and hundreds of other tactics that get a website to rank. This drives traffic, which turns into leads.
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Tags: Digital Marketing • Strategy & Consulting • Web Design
