Sharing the Wealth: What We Learned From DMFB 2015
Here’s a look at a few of the things we learned from the 2015 Digital Marketing for Business (DMFB) Conference:“Ecommerce sales were only 6.7% of the market when lumped in with retail. It shows how much opportunity for growth there is.”
“A non-profit can apply for a Google Ad Grant and get free $10,000 to spend on AdWords every month. A few restrictions apply, but what a fantastic opportunity to promote your nonprofit.”
“Pinterest provides tools within their Analytics to help you attribute website leads and conversions directly to your Pinterest page, so you can see the results of your work.”
“Picking which social media platform works best for your target audience is just as important as having a social media presence. Even SnapChat is being used for business purposes now, with brands like Taco Bell and Sour Patch Kids leading the way.”
“The journey from a 20 to a 100 Wikipedia rank is made by identifying the most simple answer to the user’s questions.”
“Make searches for your brand name and then reach out to those online resources to request that they add a link to your site.”
“Rich Answers to Google searches can take many forms: direct answers, sliders, tables, list results, sidebars, charts, photo carousels, related items, go directly to page, etc.”
“Don’t make visitors to your website have to think to find things. Have a visual hierarchy, clear call to action, logo on left, and search on the right hand side.”
“When designing your email campaigns, design for mobile first. Most people are viewing emails on their phones, and 80% of them will delete it if it doesn’t display right.”
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Tags: Community • Digital Marketing • Search Engine Optimization
