Dental PPC & Google Ads Management

PPC can be beneficial for any kind of business. Regardless of whether you are a small practice, a new office, or a well-established multi-branch practice, pay-per-click advertising can help you reach your goals by driving traffic and gaining you new clients. We make sure to implement relevant keywords, compelling ad copy, and smart targeting in order to make PPC effective for your dental office or practice.

PPC stands for Pay Per Click, which means these types of Ads only charge you for clicks your ads receive. Once you set a budget you pay for the number of clicks you get on your ads until your budget is met for the time period of your choosing.

We set up customizable geographic and demographic parameters and chose the best keywords that are unique to you for your ads. This way your dental practice will get a higher volume of the right kind of traffic. For example if your dental office only services only children, or older people, we would want to target either parents or whatever your top demographic is within your service area/s. This means more people who fit your customer parameters will see your ads instead of unqualified people who are in the wrong area, or just are not a good fit for your business.

We would then bid on keywords we deem highly relevant to your dental practice. If your ads successfully win the keyword auction, the ad will be displayed in a particular position on the search results page, depending on keyword relevance and quality score.

PPC can help your dental practice in a variety of ways depending on what you’re trying to accomplish. For example, if you are a small local office looking to increase brand awareness, you can do this by bidding on highly relevant keywords with radius targeting around your business, while utilizing display ads to target audiences relevant to your business.

On the flip side, if you are a large multi-location dental practice looking to drive sales, you can use campaigns and target a wide variety of areas to gain traffic to each specific location. This is where our PPC experts come in. We learn about your business and your goals to create a customized strategy that will help you reach those goals while staying on budget.