PPC Advertising for Plastic Surgeons

In search engine results, the top spaces are reserved for advertisements that align with the search query. Those are the first results seen, and often, the first options you’ll click on. Those ads are examples of pay-per-click advertising.

When a PPC campaign starts, a digital marketing team creates a customized strategy of optimal keywords and maximum bid prices to put your ad in front of more potential clients increasing your traffic almost immediately. Best of all, you only pay when your ads are clicked on.

We continually monitor your results to make sure we have the right strategy in place and determine how we can improve performance while reducing your cost.

Unlike standard pay-per-click advertising, remarketing ads work by showing your ad to people who have already clicked on your ad once or have been to your website. By remarketing an ad to a warmed-up audience, you’re simply reinforcing your practice to people who are already interested.

Like PPC, you only pay when an ad is clicked, but with remarketing, you only pay for the second click. However, that second click is much more likely to convert into a new patient as they’ve already shown interest in your practice twice!