TheeDigital > Portfolio > Carolina Outdoor Lighting Professionals

Outdoor Lighting Company Sees 350% Surge in Organic Leads with Website Redesign

Semi-Custom Web Design, SEO, and Google Ads MGMT for a Local Outdoor Lighting Company

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142% increase in leads

363 % increase in organic leads

81% increase in Smart Phone Leads

Carolina Outdoor Lighting Professionals

Industry:

Home Services

Services:

TheeSummary

Carolina Outdoor Lighting Professionals is a trusted provider of premium outdoor lighting solutions, serving customers across the Triangle and beyond. Their team specializes in designing and installing custom lighting systems for residential and commercial properties, enhancing curb appeal, safety, and outdoor living spaces.

As a long-standing client, they partnered with TheeDigital to revitalize and redesign their website. Leveraging WordPress, our team developed a semi-custom website with a tailored homepage that transformed their online presence. The redesign highlights their expertise, modernizes their digital image, and makes it easier for customers to explore their services and connect with their team.

Since launching the website, Carolina Outdoor Lighting Professionals has experienced an increase in leads and an online presence that matches their reputation in Raleigh and the Triangle.

TheeChallenge

Carolina Outdoor Lighting Professionals’ website had remained largely unchanged for years, and as their business grew, they recognized the need for a redesign that would better reflect their expertise and leadership in outdoor lighting. While aspects of the original site had served them well, they sought a fresh, modern look that could elevate their brand and meet the expectations of today’s customers.

Our goal was to craft a refined, updated website reflecting their established reputation while introducing enhanced functionality and user-friendly design. The new website design not only showcases their lighting services but also provides a strong digital foundation for future growth, positioning Carolina Outdoor Lighting Professionals as the go-to experts in their field.

TheeResults

Design of Custom WordPress Website

TheeDigital custom-designed websites begin with a Wireframe, a black-and-white layout sketch that prioritizes key elements. Along with a Creative Brief, which outlines client needs, the Wireframe guides the design process. Once approved, our design team creates the first draft, collaborating with the client for feedback before moving into development.

Homepage Design Mockup

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Website Redesign

The redesigned website has delivered outstanding results for Carolina Outdoor Lighting Professionals, driving substantial growth in lead performance. Overall leads have increased by 143%, with organic leads experiencing an impressive 336% growth. Additionally, leads from smartphones have risen by 81%, and desktop leads have surged by 300%, showcasing the site’s ability to connect with customers across all platforms.

Search engine optimization and Lead Generation

Our comprehensive SEO and lead generation strategy combined local SEO optimization, strategic keyword targeting, and Google Ads management to maximize Carolina Outdoor Lighting’s digital presence across the Triangle area. By implementing robust on-page optimization, enhancing their Google Business Profile, and coordinating organic and paid search efforts, we achieved remarkable results.

Client Satisfaction

We partnered with TheeDigital to help us with our website, search engine optimization, Google Ads, and business listing. They have been extremely helpful in all areas, helping us get better leads, giving our customers a great first impression of our website, and making our overall online presence better. We have worked closely with Leslie and she has been tremendous getting us where we want to be. Her monthly meetings are insightful and she does a great job simplifying some of the more complex technical components of what we work on. I strongly recommend TheeDigital and Leslie if you want to improve your website, improve your search engine ranking, or drive more quality leads to your business.

Kevin Leary
Carolights

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