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The Law Office of Christopher R. Detwiler, PLLC Achieves 7% Conversion Rate with Search Engine Optimization

Digital Marketing and SEO for a Raleigh Defense Law Firm

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7% Website Conversion Rate
41% Year over Year Increase in Leads
40% Year over Year Increase in Organic Traffic

Detwiler Law

Industry:Services:

TheeSummary

The Law Office of Christopher R. Detwiler, PLLC is a trusted local law firm proudly serving Raleigh and Wake County. Attorney Christopher R. Detwiler offers dedicated legal defense for individuals facing charges including DWI, domestic violence, assault, drug offenses, gun-related crimes, property crimes, traffic violations, misdemeanors, and felonies.

Committed to delivering effective representation, Attorney Detwiler has partnered with TheeDigital to redesign the firm’s website, enhance its SEO performance, and implement a targeted strategy to generate more leads and connect with clients in need of expert legal counsel.

 

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TheeChallenge

The Law Office of Christopher R. Detwiler, PLLC needed a website that better reflected their legal expertise and could effectively generate leads. Their existing site wasn’t properly showcasing their criminal defense services or connecting with potential clients in Raleigh and Wake County.

Attorney Detwiler recognized that a strong online presence is essential in today’s competitive legal landscape. Our challenge was to redesign the website with improved functionality while implementing SEO strategies to increase visibility and connect the firm with individuals seeking expert legal representation.

 

TheeResults: 7% Website Lead Conversion Rate

The site now achieves an impressive 7% conversion rate on average each month. The firm continues to rise in search rankings for highly competitive keywords such as “Raleigh DWI Lawyer,” while steadily improving its position for a broad range of other criminal defense terms. These enhanced rankings are driving increased visibility and attracting new clients, positioning the firm as a trusted authority in the criminal defense space.

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Design of WordPress Website

TheeDigital custom-designed websites begin with a Wireframe, a black-and-white layout sketch that prioritizes key elements. Along with a Creative Brief, which outlines client needs, the Wireframe guides the design process. Once approved, our design team creates the first draft, collaborating with the client for feedback before moving into development.

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Detwiler Law

Search engine optimization

SEO for law firms combines on-page optimization, crafting purposeful and informative content, establishing a strong presence with off-site digital profiles, building quality backlinks through high-ranking article outreach, and maintaining a top-tier website health score of 100. This approach creates user-friendly pathways to information while building credibility that encourages potential clients to confidently submit contact information.

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Website Redesign

A strong website conversion rate typically ranges from 2% to 5%. However, with the digital strategies implemented on Attorney Detwiler’s new website, the site now achieves an impressive 7% conversion rate on average each month. Since the launch of the redesigned website, Attorney Detwiler has seen growth in website traffic, lead generation, and client acquisition, all driven by TheeDigital’s effective digital marketing efforts.

If you like these results check out the rest of our featured case studies!

Time for a New Website and Effective Lead Generation Program?

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