Custom Web Design and SEO for an Environmental Training and Consulting Company

Having been in business for over 35 years, ETA’s website had grown to be outdated and needed a major update (shown at left). The design of the site did not accurately communicate the eminence and stature of the long-established company.

The decades old company relied on a website that was primarily composed of images to deliver their message and portray their business online. Unfortunately, this practice counteracted any SEO value that ETA would have built up from the age of the domain. So, it was important that ETA’s new website be designed with the added value of marketing and searchability.

Not only did the old website utilize outdated web design practices, which led to poor user experience, little optimization for search engines, and virtually zero chance to compete with responsive, mobile sites. ETA also had another separate website. This second website presented problems like user confusion and drastic decreases in SEO impact.

ETA’s challenges required a special kind of web design agency. They didn’t just need a beautiful website — they needed a partner that could help solve their digital challenges, such as being able to easily manage and update the website. ETA needed a web design team to guide them on best practices, and who could bring all the pieces together to compose a compelling story in the level of distinction that ETA has as an opacity and smoke school authority.