SEO for lawyers in Raleigh, NC. A lawyer drafts a plan of action for a client.
TheeDigital > Portfolio > The Doyle Law Offices

88% Increase in Ad Conversions, SEO for Law Firms and Ads for Lawyers

The Doyle Law Offices has experienced an upward trend of increases in both SEO and ad traffic in 2024 with the most remarkable being a 88% increase in ad conversions and a 36% decrease in the cost per conversion.

46% Increase in Calls made month over month (MoM)
145% Increase in Clicks on Ads YoY
64% Increase in Organic Search Conversions YoY
88% Increase in Calls and Forms Year over Year

The Doyle Law Offices

Industry:Services:

TheeSummary

The Doyle Law Offices, P.A. is a full-service law firm that provides legal representation for individuals and businesses in Cary and the greater Wake County area. For more than 25 years, founding attorney Hank Doyle has been serving clients in the practice areas of wills & estate planning, business law, civil litigation, personal injury, real estate, and more.

With a fresh, custom web design, The Doyle Law Offices’ law firm web design exhibits mobile-friendly features and a modern design. In addition to revamping the web design, TheeDigital provides ongoing SEO services and law firm advertising. All content and ads are compliant and include lawyer-friendly jargon that capture the most attractive leads for The Doyle Law Offices. Thus, The Doyle Law Offices has seen an 88% in conversions (i.e. qualified calls and form submissions) on ads year over year. The law firm has also experienced a 64% increase in organic search traffic from the same time period year over year. 

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TheeChallenge

The Doyle Law Offices had an outdated website in a highly-competitive market. Needing to revamp their look and boost conversions via the website, The Doyle Law Offices turned to TheeDigital, an award-winning Raleigh web design firm, for help designing and marketing their law firm website.

With assistance from seasoned web developers, project managers, and SEO specialists, The Doyle Law Offices now showcases a modern website design that is both user-friendly and indexable by search engines. 

TheeResults

Since the launch of the new site, The Doyle Law Offices have seen healthy increases in website traffic and qualified leads. The new, custom web design combined with a marketing strategy specifically tailored for law firms helped the client with immediate lead generation, while organic rankings climbed through continued digital marketing services. Now, the client receives top level organic rankings for highly competitive “Raleigh personal injury lawyer” keywords, as well as increasing leads and traffic month-over-month.

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Statistics for The Doyle Law Offices (2023 vs 2022)

173% Increase in Goal Conversion Rate on Ads

181% Increase in Referral Traffic

37% Increase in Session Duration

(Average of 1 minute per session).

88% Increase in Ad Conversions

145% Increase in Clicks on Ads

36% Decrease in the Cost per Conversion

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Custom Web Design

TheeDigital’s team specializes in designing websites that are tailored to a client’s niche and goals. In this case, the team developed a law firm web design that features a minimalistic design tailored to fuel lead generation. The law firm web design we chose for The Doyle Law Offices was redesigned on WordPress, a user-friendly content management system that stores all of their blog posts, on-page content, form submissions and more. Although TheeDigital provides monthly updates and curates content for the client, the simplistic  management system that is WordPress allows The Doyle Law Offices to access their site with ease should they want to review a blog post, for example.

If you would like to implement a custom web design for your business, please reach out to TheeDigital today!

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Thumb-Friendly Mobile Website

With so much of our population using mobile devices, our goal was to make the user experience as seamless as possible on every device and browser. Whether that be viewing on an iOS/Android device, laptop, or desktop, it’s paramount to be able to be able to access valuable information using a mouse, a swipe of a finger or even one’s thumb.

Want to Improve Your Law Firm Website Design?

Fill out the form below or give us a call at 919-341-8901 to get started.

Let’s Work Together

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SEO for Lawyers

SEO for lawyers and law firms isn’t just about content and keywords. While those are important, search engines also rank websites on how they perform when a users clicks around the site. By increasing site speed and performance of the new Doyle Law Offices website, we didn’t just improve a user’s experience, we also improved search engine rankings making the website more visible to a wider audience. 

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Easy Customer Interaction

We wanted to improve conversions by creating easy-to-find contact forms on each page of this law firm’s new site. The Doyle Law Offices potential clients likely have lots of questions, so the need to create a user-friendly WordPress site with a plethora of ways to get answers was crucial.

Our design team added click-to-call and contact buttons on each page, and also created forms such as the one shown here that make customer interaction a breeze. These features resulted in a 33.2% increase in organic click-through rates. Discover how TheeDigital can help your business grow!

Time for a New Website and Effective Lead Generation Program?

Fill out our form below or give us a call at 919-341-8901 to start the conversation.

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