TheeDigital > Portfolio > The Fitzpatrick Firm, LLC

230% Boost in Conversions for Personal Injury Law Firm with SEO Marketing

WordPress Development and SEO Marketing for Atlanta Personal Injury Law Firm

12% Increase in Total Leads

230% Increase in Conversions From Website Traffic

30% Increase in Phone Calls Year-over-Year

The Fitzpatrick Firm, LLC

Industry:

Legal

Services:

TheeSummary

Nathan Fitzpatrick of The Fitzpatrick Firm, LLC. is an attorney in Atlanta, Georgia that specializes in the areas of Personal Injury. Originally from Memphis, Tennessee, Nathan’s reputation and skill as an attorney are unrivaled and he is quickly becoming one of Atlanta’s more prominent lawyers.

Fitzpatrick Firm, LLC’s new legal website is now responsive, mobile-friendly, and answering all the questions to better convert new clients. The new web design paired with strategic internet marketing and SEO services, has allowed them to see a boost in web traffic, conversions, and time on site.

Awards:

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TheeChallenge

The Fitzpatrick Firm, LLC had an outdated website in a highly-competitive legal market. This left them needing to redesign of their brand look and the ability to boost conversions via their website. With these concerns and needs The Fitzpatrick Firm, LLC turned to TheeDigital for help designing and marketing their law firm website.

Knowing that our team has helped a number of top rated law firms across the United States with creative web development, meant they were already familiar with TheeDigital’s work portfolio and success with other legal websites. This left them feeling confident in their new website from the start of the process!

TheeResults: 230% Increase in Conversions from Search

Since launching the new site, The Fitzpatrick Firm, LLC continues to see significant increases in website traffic, leads, and client acquisition through TheeDigital’s digital marketing efforts. In 2025 their overall leads have increased by 12%, with a remarkable 230% boost in conversions from organic search month-over-month. The firm continues to climb in rankings for competitive keywords like “Atlanta personal injury lawyer,” while consistently increasing leads and traffic month over month.

In all, the success of TheeDigital’s production team of developing a responsive website, along with the strategic digital marketing direction put into place by the marketing team, have been major factors in attributing to the website’s success and continued growth.

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A Custom-Designed Legal WordPress Website

TheeDigital designed a new, consumer focused website that effectively communicates the top rated legal services The Fitzpatrick Firm, LLC offers that has fueled lead generation. The new site was built on WordPress, the most popular content management system. This gives the Fitzpatrick team the ability to maintain and update their site with ease anytime they need to.

Additionally, TheeDigital’s internet marketing services have helped propel this legal team to the top with SEO and various other digital strategies. The statistics prove our marketing services work!

The Design Process

Custom-designed websites start with an outline called a “Wireframe”. The process then moves to a 1st draft design, and from there, the site is developed and fine-tuned into what is launched in the end. Using this design process we can ensure our clients get exactly what they want and need for their business!

Wireframe

Homepage Design 1st Draft:

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30% Increase in Phone Traffic from GBP

A well-optimized Google Business Profile (GBP) is essential for law firms to attract clients on mobile. Through strategic GBP optimization, The Fitzpatrick Firm saw a 30% YoY increase in phone calls from search. By enhancing local search visibility with local SEO and mobile accessibility with website optimizations, we continue to drive consistent growth in leads and consultations.

Want to Improve Your Law Firm’s Web Presence?

Fill out the form below or give us a call at 919-341-8901 to get started.

Let’s Work Together

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Technical SEO for Law Firms

Search engine optimization for law firms is so much more than writing content and throwing around keywords. While those are important, search engines also rank websites on how they perform when a users clicks around the site. You want to ensure your new site is working to answer the questions that potential clients are searching for in the clearest path as possible. By increasing site speed and performance of the new Fitzpatrick Firm, LLC website, we didn’t just improve user experience, it also improved search engine rankings making the website more visible to a wider audience.

12% Increase in Total Leads

Our Law firm marketing improved Conversions by 230%!

Our ongoing optimizations for The Fitzpatrick Firm continue to improve the rate of conversions and lead generation. With law firm-specific SEO strategies and a multi-layered marketing approach, we’ve strengthened their organic search performance. In 2025, targeted SEO and site enhancements led to a 230% increase in organic goal conversions month-over-month and a 12% overall lead boost.

By enhancing their website features and and technical SEO, we continue to maximize leads and case inquiries. Find out what TheeDigital can do for your business!