TheeDigital > Web Design > Magento Disaster Recovery

Magento Disaster Recovery

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Unlike more traditional, static websites, Magento-powered ecommerce sites are very complex. Every time you add a new product or update a price point, your eCommerce site stores new data. Additionally, you have customer-derived data, such as ratings, testimonials, and Wish Lists, which can all have an impact on your bottom line. Depending on the size of your Magento site, there may be tens of thousands of “rows” of data that make up your eCommerce database.

So what will your eCommerce company do when your site crashes and you lose all that data?

Could You Afford To Lose…

Revenue

Have you ever calculated what percentage of your sales volume got lost while you were attempting to recover and restore all of the data you lost? Retailers that experienced site downtime report an average revenue loss of $5,000 per hour. Lost customers who leave your website when it crashes and never come back. To make matters worse, customer loyalty is lost forever when you lose your web presence. No one wants to shop where they cannot check product choices or reviews, or where they cannot compare prices.

Employee Morale

Another problem our clients often report is the lost wages and productivity when their team is obliged to re-enter items and supporting data. The productivity of your staff will suffer as they attempt to recover lost data. They may also be forced to skip lunch breaks or work overtime, which you would have to compensate them for. Employee morale will deteriorate as talk turns from customer service and new product development toward the current crisis. Additionally, unhappy employees are unproductive, we all know that.

Reviews & Ratings

All of your product ratings and reviews will be lost in absence of regular backups. There is no way to recreate or re-enter them. This loss of data will lead to the loss of customer trust and confidence, as well as rank your website lower on search engine lists, making it more difficult for would-be customers to find you. When a new customer browses the site and sees no ratings or reviews for any products he or she may not want to purchase from you again. A similar problem can occur if you had good ratings previously but they’ve since been removed.

Product Pages

Imagine losing all of the content on your product pages! Not only will you lose the description, but also any customer reviews and product comparisons. The same goes for your category descriptions and CMS Pages. Everything that defines your business is lost in one fell swoop. What would be left of it? A basic shopping cart with empty pages? Potentially thousands of product pages could be lost in a second when you’re trying to deal with a Magento Disaster Recovery project. That is unless it’s done the right way from the get-go. And the thing with Magento is that most stores, even ones that have been around for a while still do not have documented and tested Disaster Recovery processes.

Stored Data

It is not just your products that are at risk of losing reviews, meta tags, product titles and more. With Magento you can enter new items into the CMS system to be automatically published on selected date intervals. Those unpublished inserts will also be lost forever if you suffer a hardware failure or data loss.

Customer Service

Losing your Magento database means you have lost all of the information customers have provided to you, including their shipping and payment details. This is not only a huge inconvenience for those customers but also forces them into a long process of re-entering or updating all of their personal data with your company again.

How Costly is Losing Your Magento Database?

Unless you are very tech-savvy, you may not even realize all the implications of losing your Magento data, or how common site crashes are. Unfortunately, losing a site’s database is more common than you think. In fact, despite all best efforts, most eCommerce sites will experience a total data wipe out at least once during their lifetime. That’s why having a Magento Disaster Recovery plan is so vital.

What To Do When Your Site Crashes?

These are some of the questions our Magento Disaster Recovery experts can help you with. We know the right steps to take in order to minimize damage, not only data-wise but also price-wise. We have helped hundreds of companies who have experienced an eCommerce site crash.

Our Magento Backup Service Solution

Your Magento eCommerce site is the lifeblood of your business. Don’t risk lost revenue, lost time, and lost customers – especially when the solution is so simple! Our Raleigh-based web developers can build a customized Magento Disaster Recovery plan for your eCommerce site.

The secret to Magento Disaster Recovery is planning ahead. Once disaster strikes and you lose your database, it’s too late! Our team will perform regular backups of your site, so you never lose more than 48 hours worth of data.

Thank you to the whole team! The entire process went so smooth. Definitely way easier than any other website launch I’ve done in my career. And we genuinely appreciate your partnership and how much TheeDigital has stepped up to understand our organization and our business.

Becky Alley
Chief Marketing Officer
Children’s Home Society of North Carolina

Becky Alley
Chief Marketing Officer
Carolina Outdoor Lighting Professionals

I have enjoyed working with TheeDigital on multiple websites, everyone has been always professional and easy to work with.

Gabe Torres
Vice President
Eagle Carports

Since hiring TheeDigital, sales from our WooCommerce website increased by 733%. I work with John Bowman and he has been invaluable in improving our business through our website.”

Shawn Simmonds
Founder
Blue Dog Blasting

Our new website is much more interactive and completely mobile friendly. Immediately, we saw an increase in traffic to our website as well as an increase in people contacting us from the website. We’re ranking on search engines for our main keywords – some on the top page! The TheeDigital team truly listens to our requests and offers impactful marketing advice. We are very pleased with the traffic to our website and TheeDigital’s marketing efforts!

Gib Irons
Attorney
Irons & Irons Law Firm

Finally, a dream of many generations of the IUPAC community has materialized. First “aesthetical” impression – BEAUTIFUL.

Lynn Soby
Executive Director,
IUPAC

Thanks to TheeDigital’s search engine marketing efforts we have been able to sustain high rankings on Google and provide better user experience.

Carson Thorn
Owner, C. E. Thorn, CPA, PLLC
Carson Thorn CPA

Everything looks fantastic, I cannot express how pleased we are with both sites (Strategic Systems and CEI). You all have done a fantastic job!

Picture of Anna Groblewski, Sales, Marketing and Events Coordinator for CEI - a custom web design client of TheeDigital

Anna Groblewski
Sales, Marketing and Events Coordinator
CEI – The Digital Office

TheeDigital designed our website for which they won an award. They have been great at getting content to our website that is timely, relevant and driving traffic to our site. All the staff have been a pleasure to work with, to offer helpful suggestions and to keep us informed.

Jeffery Cooper
CPA, Managing Member
Steward Ingram Cooper PLLC

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Are You Prepared for a Magento Disaster?

How recently was your Magento eCommerce site’s data backed up? Don’t lose a year of hard work, customers, product pages, and data. Contact our Raleigh web design office today by calling 919-341-8901 or filling out the form below.

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